The Blog
Practical writing on design, engineering and growth from the people who actually do this work, every single day.
Practical writing on design, engineering and growth from the people who actually do this work, every single day.
What a maintenance retainer should actually include, what moves the price, and the parts most agencies quietly leave out.
Why quotes for the same brief differ by a factor of ten, and how to compare two proposals fairly before signing.
The questions that separate an agency selling activity from one selling outcomes, and what a good answer sounds like.
Search increasingly ends in a summary rather than a click. Here is what makes a page the one an assistant quotes.
A practical way to work out whether your process is genuinely unusual, or whether nobody has checked the alternatives.
The map pack has three slots, and most businesses never audit the profile that decides who gets them.
Ask it directly. We would rather give you a straight, useful answer today than write yet another long article about it six months from now when it’s too late.